To launch the new Ford Focus, I collaborated with brand experience agency Imagination to craft a customer-focused campaign celebrating authentic stories. The objective was to showcase the diverse priorities of Ford Focus customers and how their cars empowered them to achieve their goals. Filmed in their homes with their families, authenticity and sensitivity were at the heart of the campaign.

The bespoke videos premiered at the global launch event, with contributors in attendance, and were later amplified through a comprehensive digital and social strategy, driving widespread engagement.