Creative that gives people a reason to buy.
CTA is the strategy, creative and production partner for DTC brands.
We obsess over what makes your customers feel, think and act. We turn those insights into campaigns, paid ads and organic content that build community, convert new customers and scale your brand.
“What you want from a creative partner is someone who understands what you're trying to achieve, not just what you've asked them to produce. That's what stood out about CTA.”
Our Clients
You're in good company with these brands that have trusted us. We have years of experience translating big ideas into creative that reaches people across every touchpoint.
- Huawei
- Salesforce
- Qualcomm
- Mercedes-Benz
- Japanese Cabinet Office
- BBC Studios
- FedEx
- Ford
- Formula 1
- McLaren
- Bill & Melinda Gates Foundation
- UNICEF
- P&G
- Braun
- JapanGov, The Government of Japan
When what you’re saying isn’t keeping pace with what you offer.
Do you feel your brand and product are scaling, but their value just isn't cutting through? Do your messages vary across channels? Content goes out, but it’s hard to know what is building trust, understanding, or demand.
This is exactly what CTA solves.
We connect data, strategy, creative, and production to keep your story clear, consistent and centred on your customers.
One partner from direction to delivery.
Set the direction.
Understand your business, market and customers. Develop your brand and product marketing strategy to decide where the work can make the biggest impact.
- Market diagnosis for growth opportunities
- Customer targeting and brand positioning
- Clear objectives for tactical execution
Make it clear.
Turn strategy into human brand and product stories, creative direction and an always on approach to reaching your audience.
- Creative direction
- Brand and product storytelling
- Content strategy and planning
Make it work.
Produce and deliver creative across organic and paid channels. Measure the response, refine the approach and scale what performs.
- Film and content production
- Organic and paid creative assets
- Data-led creative optimisation
WHAT PEOPLE SAY
“What you want from a creative partner is someone who understands what you're trying to achieve, not just what you've asked them to produce. That's what stood out about CTA. They challenged the brief in the right ways, brought fresh thinking and knew how to turn a strong idea into something that delivered.”
“We worked with CTA across a number of Google customer stories, and what kept us coming back was their combination of creative thinking and a genuine understanding of our products and audiences. What I always appreciated was how they brought fresh ideas to every project, took the time to get the details right and knew how to turn complex briefs into compelling stories that really brought the value of our products to life.”
“We had a big story to tell about AI in advertising for Google Marketing Live. What I really appreciated about CTA was how quickly they understood the technology and what we were trying to achieve. They brought great creative ideas, knew how to turn them into a compelling story and had the experience to lead the whole process from concept to delivery. I always felt we were in good hands.”
“Telling Google's tech for good stories means finding the human impact behind the technology. What I valued about working with CTA was their ability to see the bigger picture, understand our objectives and find the right creative approach. From strategy through to production, they brought fresh thinking and compelling storytelling that showed the real-world impact of our work.”
“There was a huge amount of technical information to communicate on the McLaren project, and a lot of people involved. CTA managed to cut through all of that and find a story that actually made sense to the audience. Just as importantly, they were great to work with and made a complicated project feel straightforward.”
“Having worked with CTA on both strategy and creative projects, what impressed me was their ability to see the bigger picture and turn complex challenges into clear, compelling ideas. They brought thoughtful strategic thinking, strong creative direction and a real understanding of how to connect our work with the people we wanted to reach.”
“Technology stories can easily become quite abstract. What impressed me about working with CTA was their ability to understand the complexity, find the human stories behind it and turn those into something genuinely engaging. The films made sophisticated technology feel relevant and showed the difference it could make to people's lives.”
“There's a big difference between having a good creative idea and knowing how to bring it to life. What stood out about working with CTA was their combination of strategic thinking, creative judgement and experience. From shaping the stories and working with high-profile contributors through to the final films, they brought a level of leadership and expertise that elevated the entire project.”
Case Studies
Creative strategy, campaigns and content across paid and organic channels.
LESTRANGE
CTA partnered with LESTRANGE to build its first DTC content system. We dug into why customers bought, where they dropped off and which product benefits mattered most. Those insights shaped a new set of creative pillars and gave us a clear direction for scaling content. We broadened the mix to include creator-led and founder-led content, lo-fi and high-production video, campaign films and photography. Weekly deliverables increased by 200%, and account-wide ROAS increased by 43.3%.
Through LESTRANGE’s partnership with Formula 1 world champion Jenson Button, we created six months of assets from a single shoot, spanning campaign content and paid social. Button appeared in three of LESTRANGE’s five highest-value Meta ads scaling spend to 2,158% higher than the account average per creative.
We set up a weekly cadence for planning, briefing, production and performance reviews. We coordinated videographers, photographers and designers, managed creator partnerships from brief to review, and introduced an AI production workflow to increase output between campaign shoots.
Complex technology across eight Google product areas, including Google Ads, Android and Chrome, was translated into clear stories for paid media, live events and content partnerships. Strategy, creative direction and production worked together across formats.
AXA Health × Guardian Labs
Over 2 million Instagram views for three films about care.
CTA developed Voice Notes of Care for AXA Health and Guardian Labs. To bring the human side of healthcare to life, we built the campaign around a familiar gesture: sending a voice note to someone who’s been there for you.
CTA shaped three personal stories with Melvin Odoom, Dilly Carter and Jim Chapman about family, community and mental health. We designed the films for vertical social from the start, giving each person room to speak in their own voice.
The same senior lead, all the way through.
The person you meet is the person connecting strategy to delivery.
CTA is led by Charlie Targett-Adams, who brings 19+ years of strategy, creative direction and production experience. You work directly with Charlie from the first product and customer conversations through to briefs, shoots, edits and creative reviews.
We bring in specialist expertise as needed, building the right team around your business and its goals. A consistent senior lead oversees the work throughout, keeping strategy, creative and production connected as your needs evolve.
Ways to Work Together
One creative partner. Three ways to scale growth.
Whether you’re building awareness, establishing authority or accelerating growth, CTA brings strategy, creative and production together to deliver outcomes over outputs that help your business reach more people, win more customers and grow.
01. Awareness Builder
Scale your brand’s visibility and understanding.
Build a stronger presence, communicate your value clearly and reach the audiences that matter.
What we do
Develop your brand messaging, creative direction and ongoing content to build awareness and reach new audiences across your key marketing channels.
The outcomes we're working towards
- Greater brand recognition and visibility
- Reaching more potential customers
- Increased demand for your products and services
- More prospective customers visiting your website
02. Authority & Conversion
Turn attention into trust and demand.
Strengthen your distinctiveness, scale consideration and give prospective customers real reasons to buy.
What we do
Build on your brand awareness with human storytelling, customer community building and conversion-focused creative that turns interest into measurable demand.
The outcomes we're working towards
- Stronger brand preference over competitors
- Increased customer consideration and purchase intent
- Higher conversion rates and more sales
- More customers acquired profitably
03. Growth Engine
Build momentum. Accelerate growth.
Connect your brand and product marketing through a holistic system designed to increase market share and drive sustainable business growth.
What we do
Bring your brand and product marketing together through a coordinated programme of strategy, creative, production and ongoing optimisation, helping your business scale across segments, products and channels.
The outcomes we're working towards
- Profitable revenue growth
- Increased customer retention and lifetime value
- Greater return on marketing investment
- Increased market share and long-term profitability
All three ways built around your business.
Every partnership starts with understanding your objectives, developing a clear plan, and setting achievable KPIs. We work alongside your existing team, or become your team, delivering strategy, creative and production every month.
Questions before we start.
Who is CTA a good fit for?
We work with direct-to-consumer brands that need senior creative direction and the team to deliver it. You might be preparing a launch, building a steady flow of paid and organic creative or expanding an existing growth programme.
Do we need a marketing team already?
We can help a founder-led team set priorities and organise production, or slot in alongside an established brand, growth or ecommerce team. We agree who owns the channels, approvals and day-to-day decisions at the start.
How do you work with founder-led brands?
We start with what you know about the product and why customers come back. Then we turn that knowledge into messaging and briefs your team can use, with clear points for you to weigh in.
Can you work with our paid media team?
Yes. We agree what each round of creative needs to learn and what your media team needs for launch. We review performance together and bring the findings back into the next brief.
Who will lead the work?
Charlie connects the product strategy, briefs, production and creative reviews. We bring in specialists around the work, including creators, crew and editors.
What can we make together?
Campaign films, product demos, creator-led videos, static ads and cutdowns for paid and organic social. We choose formats around what the customer needs to see and where the work will run.
How do you charge?
We usually work on a monthly retainer with a defined scope and an initial six-month commitment. Your proposal sets out deliverables, review points and any specialist production costs that need a separate quote.
What do you need from our team?
Access to product and customer insight, upcoming launches, relevant creative and performance data, and a clear point of contact for approvals. We set a rhythm for planning, reviews and feedback together.
Can you work with the partners we already have?
Yes. We can work alongside your in-house team, creators, production suppliers and media agency. We agree who briefs, approves, produces and launches the work.
How do we know what’s working?
We agree what each asset is meant to do and what signals to look at. For paid creative, that might include early attention, clicks and purchase data, read in the context of spend, audience and placement. We use the findings to decide what to build on and what needs another test.
Can you work within our brand and product claims guidelines?
Yes. We agree brand guidelines, approved product language, usage rights and sign-off before production. That gives everyone working on the campaign a clear brief.
What happens after the intro call?
We talk through your products, upcoming priorities and what’s already in place. If there’s a fit, we put together a scope with fees, responsibilities and a working schedule. Book a 30-minute introduction.
Ready to talk?
Chat to us about who you need to reach and how we can help.
Book a 30-minute intro call ↗