Growing complex brands through clear creative.

CTA is built for scaling tech businesses with a product to explain and a clear reason to grow. That can mean a founder-led company building its first joined-up brand and content operation, or an established team that needs extra strategic and production capacity. The fit depends more on the challenge and ability to make decisions than headcount.

No. CTA can help set the direction and organise the work when there is no full in-house team. If you do have one, we work alongside it, bringing senior strategy, creative direction and production where they add capacity or expertise. We agree who owns approvals, channels and day-to-day decisions at the start.

We start with the founder’s view of the product, customers and ambition, then turn that knowledge into a story the wider business can use. Short decision points keep the founder close to the important choices without making every asset depend on their time.

For brand and product marketing, CTA connects strategy, creative, content production and learning from channel data in one working relationship. We can plan work across organic and paid channels and collaborate with your media, PR, sales or technical specialists when those skills are needed. We agree the exact remit before starting.

The same senior thinking connects the brief, the creative and the work that goes live. Instead of treating strategy, a launch and ongoing content as separate handoffs, CTA plans a continuing stream of useful work, reviews the response and adapts it. If a larger agency or specialist is already involved, we define a clear role alongside them.

Brand and product strategy, positioning, messaging, creative direction, film and ongoing content. The format and channels follow what buyers need to understand and what the business needs to achieve. See what we do and ways to work together.

Usually through a monthly retainer with a defined scope and an initial six-month commitment, so there is time to plan, make, learn and improve. We price onboarding, core work and any specialist production costs clearly before starting. The proposal sets out capacity, deliverables, review points and what would be quoted separately. There is no fixed public price because each team needs a different mix.

We need access to the right people and product knowledge at the start, plus a decision-maker for timely feedback. After onboarding, we establish a workable cadence for planning, reviews and approvals. The aim is to take work off your team’s plate while keeping you involved in the decisions that matter.

Only if that is what the brief calls for. CTA can connect the work already being done by your team and partners, or take responsibility for the strategy and production scope you need covered. We make responsibilities and handoffs explicit.

We agree the business objective, the audience action and the useful signals before producing. Depending on the work, we look at understanding, engagement, qualified demand and channel response, then use that evidence to refine the next work. We will not claim a creative asset alone caused a sale.

Yes. We work with your existing brand system, product experts and approval process. Access to confidential information, tools, filming and any specialist requirements is agreed in the brief and contract before the work starts.

We discuss the business goal, what is unclear today, who needs to be involved and what is already in place. If there is a fit, CTA proposes a scope, working rhythm, responsibilities and fees for your review. Book a 30-minute introduction.