"Local and diverse news matters more than ever"

During the pandemic, the demand for local and regional news surged as people sought reliable updates in an uncertain world. To help, Google launched the Digital Growth Program, empowering small and mid-sized news publishers globally to enhance their digital capabilities, grow their businesses and help journalism thrive in the digital age.

As the Senior Creative and Director, I worked with Google to develop an authentic, humble campaign that highlighted real stories from publishers who benefited from the program. The films were shot across 4 countries during the midst of the pandemic with remote crews. Film and stills assets were created to go across paid media and social content.