As Senior Creative and Director, I led the campaign for BBC Worldwide’s partnership with FedEx, expanding their reach beyond BBC’s platforms into the feeds and lives of target audiences.

The campaign featured four authentic global stories, showcasing FedEx’s role in connecting people and possibilities across continents.

Delivered through TVCs, digital, social and DOOH, the campaign generated 350 video assets in 10 languages, ensuring broad international impact and deep engagement with diverse audiences.