Dignity Health sought a social-first campaign centred on happiness, rooted in the belief that happier customers are healthier customers. To inspire and engage the audience, we commissioned three artists to create unique expressions of human kindness. Their works were designed to resonate with the theme and later donated to hospitals across the U.S.

The campaign rolled out through an engaging mix of snackable static and animated posts, GIFs, carousels, and 15–30” live-action films of each artist, sparking a nationwide celebration of kindness and connection.